client communicationCongratulations, you have done absolutely everything in your power to provide the best product that you possibly can. However, if you cannot communicate this to your customers, then you will not have much of a business six months down the road. In the instantaneous age of the Internet with new businesses flooding the market every day, no one is going to go out of their way to look for you, no matter how perfect your products and services may be.

The Importance of Communicating with Your Customer Directly

Unless you have millions of dollars to spend on an imprecise mass marketing strategy, you will need to engage your customers in a personalized way. In today’s modern era of communication, customers expect this level of service from their chosen businesses. As an example, MarketWatch conducted a survey that showed that 90 percent of customers expected a response from a business when the customer left a question on Facebook. Is it any surprise that only one out of four businesses actually do this? This may contribute to the fact that only 20 percent of businesses that start out online at any level make it to the fifth year.

How Can I Communicate With Enough Customers to be Profitable?

The problem for companies, especially small and medium-size businesses, is always the same. Personalized service takes time. However, there needs to be communication with enough people to have a chance at scale and profitability. Is there a way that your business can create a personalized experience for many customers at once?

The answer is yes, but not without help.

In most cases, you have the opportunity to social media and mobile communication devices be in the face of your customers 24 hours a day, seven days a week. However, many in-house marketers miss use this privilege and banish themselves to the spam inbox of their best customers within a week of trying to market to them. There are certain ways in which you must communicate your customers in order to be effective in today’s over-saturated market of advertising.

Effectively Communicating with Customers

You must communicate with your customers on their terms. If you do not have a social media presence, then you need to get one. However, simply showing up on every social media platform that you know exists will not help your case much either. You need to determine the social media platforms that actually indulge your customers in the way that you need to present yourself. For instance, flower shops will likely do better on Pinterest because of the nature of that website – it is focused on pictures. However, a textiles business would need to find another platform.

Usually what is required is a bit of help from an outside, third-party specialty marketing agency with experience in communicating with a targeted customer. There is nothing worse in today’s marketing environment than to mass market yourself. The business with the most followers on Twitter is not necessarily the most successful business.

There are many strategies that you can use, and should definitely get in touch with a specialized marketing agency in order to determine the advantages of each of these perspectives. How you arrange your social media with your direct email marketing campaign makes just as much of a difference as the way you organize those marketing platforms separately. Your choice of platforms, as stated above, is also another huge concept that must be discussed. Finally, you want to automate as much of the process as you can without reducing your customers to a faceless or nameless entity.

We’d love to answer any questions you might have regarding optimizing, marketing or branding your company online. Please feel free to call, stop by or fill out our contact form. Thanks for reading!

Phil Fisk
Coastline Marketing Group
426 Salinas St. Oldtown Salinas
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