SEO isn’t dead. Not yet at least, no matter how many times it’s been said and discussed the world over. Here are just a few reasons why:

  • It’s not dead, it’s simply different, says Styla. And we wholeheartedly agree. About 93 percent of all online experiences start with a search engine, says the Search Engine Journal. People go online and use the search box for everything: from looking up reviews of a book they want to buy or finding directions to the restaurant they want to eat lunch at. As long as people keep searching, SEO will stay relevant.
  • It keeps evolving. There are people who believe perfection is the goal in life. But it isn’t. After all, if you’ve already achieved perfection, then you’re no longer able to grow. Growth is about never settling for anything. It’s about not resting on your laurels or stopping when you think you’ve done something profoundly exceptional. That’s the same mindset you get with SEO pros. SEO isn’t static. It isn’t limited to a set of rules. The rules are always changing because technology and the Internet are always changing. You’ll need to keep up if you don’t want to get left behind. And as long as SEO keeps up, as long as it can play catch up with the world, then there’s every reason to believe that it’ll remain important.
  • Your competition and consumers are using it. No matter how many pundits say SEO is dead, if your competition and consumers are using SEO, then that’s enough reason for you to join the fray. Imagine having the people you like engaged in a conversation. You want to join in. But you aren’t even there. With SEO, you can be part of the conversation easily enough.
  • It’s still cost-effective. SEO is still a low-cost alternative to spending millions of marketing dollars. So if you want to find a way to reach out to your market without compromising your budget, SEO offers you a solution that hits the mark.
  • With SEO, it’s easy to expand your consumer base. Who knows? Your products in the local market might working out great but they could be phenomenally successful elsewhere. How can you know if you haven’t given it a shot?

So up your business game by improving your traffic and search rankings with SEO. For questions or help, ask us at the Coastline Marketing Group.