Transparency is often the key to a great business relationship. At work, transparent leaders have their team’s admiration and respect, and because of that, are well able to push and motivate their people to be better, says Forbes. People on the same team who are transparent with each work better together. They provide each other with support and encourage each other to grow. That’s the kind of environment you want to build. And that’s all possible with transparency.

Transparency in Reports

However, your team dynamic isn’t the only aspect of business that can benefit from a huge dose of transparency. When you work with clients, one of the many things you’ll have to provide are reports. That’s understandable. Every business needs reports. However, if you and your teams are spending too much time on reports, then that’s a cut on your time. That makes you less productive and makes the business less profitable.

That’s where transparency in your reports come from. By using tools such as the SEO Reporting Dashboard, you and your clients have access to a lot of information, with clients privy to the hours you’ve worked. Make sure they can see your dashboard at all times. If they spot something they want to clarify, be open to that discussion. It could be easy and simple enough to clarify.

Working with Vendors

If you’re working with vendors, though, then you need to make sure you set aside enough time every month to check their individual dashboards. Don’t have access to one? Request for it. These days, being transparent in reports saves tremendous amount of time. There’s no need to ask for any additional information, after all, if you can see all you need in a transparent report. This way, you’ll find it easy to review their performance and figure out which ones deliver and which ones need to improve. If you don’t do this check every few months, you won’t be able to make the best decisions for your business.


Whichever side of the table you’re on, transparency in reports is an excellent way to save time, improve process efficiency, and keep your business competitive. With so much competition springing up every day, tools that help you run your business faster and with a great deal of efficiency will help you come out on the winning side. For more on SEO services, get in touch with us at the Coastline Marketing Group.