building your business with public speakingFor many people, public speaking is the stuff of nightmares. The upshot of this is that individuals who can speak well often get a lot of respect. Being able to talk about your area of expertise in front of a group of people can increase both your personal and your business’ cachet.

There are organizations, with Toastmasters being a popular example, that can help nearly everyone get over their fears of speaking in public and improve their ability to communicate clearly. Toastmasters can help you learn at your own pace and become comfortable speaking in front of large crowds, which can give you the tools you need to spread your message, establish your expertise and market your business.

Networking Opportunities

Along with being able to display your acumen and talk about your organization, there is a range of networking opportunities available to you when you start speaking in public. In addition to being able to increase name recognition for you and your business, you’ll also be able to make a variety of connections.

While you’re likely to be able to increase your customer base, you may also have the opportunity to meet other industry leaders who can help you in a number of ways. Connections made at events may allow you to reduce production costs, improve customer service and find great employees by getting you in touch with experts in other fields.

Increase Your Contacts

Being comfortable speaking publicly – and having a track record of being able to do so – can open a lot of doors for you. There are a variety of organizations and event planners that need experienced speakers to fill out panels and give keynote speeches.

Additionally, you may want to consider the benefits of creating your own symposiums or workshops. Doing so can be beneficial both when you are starting out and when you are an established speaker. If you are new to speaking, offering free seminars can help you get the experience you need as a speaker and to provide other organizations proof of your abilities.

After you’ve been speaking for a while, you may be able to charge groups or individuals to attend your speeches. Once you’ve achieved this goal, you’ll essentially be being paid to promote your business.

Coastline Marketing Group offers short 10-15 minute presentations ranging from reputation management, social media marketing and search engine optimization. Give us a call at 831-759-2273 for more information.