Coastline Marketing Group Newsletter GraphicWhen you decide to go into business on your own, you have to make an important decision. Running a business is so much more than being your own boss. As tempting as it might be to get into business because of wanting to set your own hours and coming and going as you please, you need to make sure that you are prepared for all of the various headaches that go along with being a business owner as well.

Entrepreneurs are those who know what it takes to have a successful business. They are willing to do what needs to be done in order to succeed.

Wantrepreneurs are those who want to be a business owner but don’t want to deal with all of the headaches. They want to come and go as they please without having all of the responsibilities of marketing campaigns, training employees and everything else that goes into a successful business.

Based upon these descriptions, you probably already know who you are.

Make Your Business a Priority

If you are going to be an entrepreneur, you need to make your business a priority. If you are all about “having fun,” than business ownership probably isn’t for you. Time has to be set aside on a regular basis in order to examine your business. You need to determine what needs to be done, and actively get involved in all of the different processes.

Being an entrepreneur doesn’t mean that you have to do everything on your own. You might be great at research and development, schmoozing clients and building your empire. However, you might not have the skills that it takes to create engaging marketing campaigns, maintain all of your books and handle HR and payroll.

As long as you know what you can and cannot do, the rest is a matter of working with people who are good in the areas that you don’t want to get involved. Find business partners or hire third parties to help with various departments of your business.

What Happens if You’re Failing

What if you’re already in business and what if your business is failing? 

The first step is to acknowledge that it’s not as easy as you thought it was going to be. Look at the areas where you might be struggling: product development, training, accounting, marketing or any other area. Raise your hand and ask for help from a business consultant. Look for help from a company that specializes in the area where you are struggling.

You’re never going to be the entrepreneur that you want to be if you simply wanted to get away from someone else. The “boss” is the one responsible for a lot of big decisions. If you don’t want to make those decisions, then it’s best to realize this and go back to a job where you have a boss making the important decisions for you.

Being a wantrepreneur is only going to last for a short while. At some point, you have to decide to step up to the plate, and dedicate the time to making your business work.