When you own a restaurant and you want to be able to compete with all of the snazzy corporate businesses on social media that seem to be overpowering you, it pays to have an understanding of how social network platforms like Facebook can help you bring in your customers. Alternatively, you already know you have some key areas that need changing, but working with hashtags, photos or figuring out what the latest trends are may not be your specialty. After all, you want to focus on making the food and creating an atmosphere in-person that customers will love. As far as getting their attention online, this is how an SEO (search engine optimization) or social media marketing company can help you. To get a better idea of what types of services for online media a restaurant-oriented SEO or social media marketing company can offer, take a look at our five tips that will immediately start helping your restaurant shine online.

Make Sure Your Voice Is Consistent

When you visit a company’s Facebook page for the first time, you might be put off if it seems like everyone in the office took a turn at writing the captions for the pictures. On the other hand, when you have one person in charge of all of the caption writing and post updates, your customers will notice that you have created a consistent voice. This is important psychologically because customers will feel a bond with a consistent written voice in an online post. Otherwise, customers might visit your social networks and feel that it is disorganized, and some may feel your business is also not of a very high quality.

Ask Questions to Engage Followers

Although it is impossible to get favorited or liked for every single post on social media, there are some ways of writing a post that never give the onlookers a chance to show their interest. For example, having no caption and just a picture might not be enough to get someone’s attention if they are not familiar with your brand. On top of this, a restaurant should have customers engaging with the photos of their food, and one of the easiest ways to do that is with a question. Naturally, picking the best questions that will actually engage people enough to make a comment is important in helping your business seem credible.

Take Advantage of Trending Topics

Another way to get people to put a focus on what you are selling is to get engaged with trends. Unlike the past, social media is using keyword trends more than ever, and your post may suffer if you have not kept up with trends from the past few hours let alone the past few days. This can be a time-consuming pursuit, and there may be keyword trends that you are not aware of that occur during certain times of the year. Regardless, if your posts do not have hashtags, you will definitely be passing up on potential customers you never knew you could reach.

Acknowledge and Reply to Online Reviews

There are several online review options for food service, but most people that you want to become your new customers will never see them. Regardless, online media gives you a chance to show old and new customers alike that you are serious about customer service because you respond to comments posted on social media that review your restaurant. Of course, many customers will be impressed that you took the time to listen and respond in the first place. This can also be an opportunity for you to offer a coupon or a free gift to someone that takes time to review a new item you have on the menu.

Share Customer Generated Content

One thing that the internet has told business owners is that customers like to be seen and heard. In addition to creating great content, make sure that you are available on all social media platforms. For instance, you could miss out on sharing customer generated content produced on Instagram simply because you do not have an Instagram account set up. You can also share a picture or comment that a customer posted on Facebook. For business owners that feel too overwhelmed to manage several online media accounts at once, the solution is hiring an SEO or social media marketing company to take some of the burden off of your shoulders.

What Is a Social Media Marketing Company?

When you are looking for someone to help you with your Facebook page, a social media marketing company is the right choice. In addition to managing what goes into your online media as far as Instagram or Twitter, there are other online areas that will need assistance. For example, your restaurant might not be going after the right keywords. That’s where SEO and social media go hand in hand. Along these lines, you might need to be directed toward good old-fashioned public relations. This means creating an impression for your company by making blog posts that are easy to share on your social media platforms as well as make your company look well-informed. Furthermore, you will create more domain authority for your website if you have more to share, and this will cause your website to rise in the rankings on search engines. To learn more about how we can help you draw in more customers through social media and the web, contact us today.