Coastline Marketing Group Newsletter GraphicFacebook is a great tool. It allows you to keep in touch with your friends and grow your business. It has a lot of growing to do, however. If you take a look at WeChat, an app in China, you can see where Facebook is heading and how this tool is ultimately going to help you take your business to the next level.

What is WeChat?

WeChat is an app that has 700 million users. It is what the East is using instead of Facebook. It is packed with a lot of features that makes it possible for people to enjoy group chat, be entertained throughout the day and connect their bank information to it.

WeChat is allowing people to live in a cashless society because of the super app’s functions. There are a lot of apps that the Western world is using and none of them compare to WeChat. It truly has everything that a person could ask for – and Facebook has seen what it does and how wildly popular it is across China.

What are Its Features?

WeChat uses a lot of different features in order to help its members compete. Users have the ability to store their financial information on it to make purchases without a credit card in hand. Tencent, the company behind WeChat, also introduced a payment system for ecommerce. All of the online purchasescan be run directly through the app.

Networking is made easier with WeChat as well. A person has the ability to use a shake function so that contacts are linked with other users.

The list of features go on and on. Various people in Silicon Valley have already chosen to give up Facebook and switch right to WeChat. More people in China use mobile phones and shop online than  those in the U.S. The Eastern World is becoming more innovative, so Facebook has a lot of catching up to do.

Where is Facebook Headed?

Facebook has already taken steps to make itself bigger and better. They acquired WhatsApp in 2015, which was actually inspired by WeChat. They are also looking at online-to-offline messaging, digital content and finance.

Facebook is at approximately one percent of its potential. As it starts to add features to be more like WeChat, you might notice that it will be easier for you to start getting involved in ecommerce and more through the social media platform. It’s innovative, and that’s what people like about it.

You don’t have to be the best sales person in the world. You don’t have to be the savviest entrepreneur. What you do have to be is aware of what’s available to you. Various tools can give you the power to connect and the power to sell. WeChat is a great tool and Facebook is starting to build new features that you might soon be able to take advantage of.