Coastline Marketing Group Newsletter GraphicAnyone who doesn’t believe that running a business is hard has never run a business. Between the uncertainty of customer demand, the challenges of local competition, the burden of paperwork, the difficulties of managing employees and the never-ending cries of your bottom line, there’s no end to the obstacles that crop up on a daily basis. If you find yourself struggling to devote yourself to your business, it’s important to rediscover the passion that led you to create your business in the first place.

When you love and care about something, it shows through your actions and your attitudes. Passion attracts people in a way that nothing else can. It bleeds through in the small touches that show your customers that you care, such as a well-kept shop or a personalized note at the end of each invoice. When your customers can tell that you’re passionate about your business, they’ll respond through visiting more frequently and using your services more often. Sharing your passion with your customers invites them to become a part of the story of your business; in the age of social media, bringing your customers into your own story gives them a reason to do business with you rather than with a faceless online entity. Your customers are people, and one hundred times out of a hundred, they would prefer to be doing business with someone who cares about their business and treats them as an individual rather than a transaction. They’re more likely to feel respected and valued when you put obvious care and energy into your business. For example, if you own a tropical fish shop, customers will be more likely to visit you if they can see evidence of your passion in the form of a well-organized shop, tanks that are clean, and fish that are healthy and attractive.

Don’t Do It For the Money

It’s obviously important to bring in enough money to pay your bills, but there are easier ways to bring in money than running a business. If money is your only goal, you won’t have the drive necessary to outlast the bumps that inevitably accompany business. Passion provides that extra push to get over the walls that sometimes seem insurmountable. If you realize that you don’t have the passion to get through tough times, you’ll be better off finding a way to get out of your business.

Rediscovering the passion behind your business will pay dividends to both your bottom line and your personal satisfaction. If you’re struggling with giving your business the devotion it deserves, going back to your roots can help you kick-start your motivation.