Coastline Marketing Group Newsletter GraphicSocial media has completely changed the world of marketing, yet many businesses are still hesitant to jump online and start interacting with their target audience. For some, this is simply due to the false belief that they don’t have time to keep up with communicating online. Others may not even know where to begin with choosing a platform and get overwhelmed by the wealth of social media platforms that are available today. Whatever your reason for avoiding social media may be, you need to think seriously about the opportunities that you are missing for connecting with current and potential customers that will drive the growth of your business.

Find Your Target Audience

As a business owner, you know that every effective marketing strategy begins with careful planning, and you should treat your social media campaign the same way. Begin by researching where your customers hang out online. You can do this by zeroing in on platforms that pertain to certain interests. For example, Pinterest tends to draw in adults who are into sharing DIY tips and projects while customers who like to review businesses that they visit use Yelp. Once you find out where your target audience is spending their time, focus your energy on just building your reputation the one or two platforms that seem most effective.

Stay True to Your Brand

Connecting with your customers online gives you an opportunity to increase awareness of your brand by introducing products and services that they may not have thought of you for in the past. However, it is important to avoid turning off your customers by being overly promotional. Stick to an occasional post about a new product or sale, and then spend the rest of your time online sharing information that holds value to your customers such as a helpful tip or link to a related blog post. Take Control of Your Reputation

Take Control of Your Reputation

Hiding behind the brick-and-mortar of your business doesn’t mean that you don’t have an online reputation. With social media, customers are likely already posting comments about their experiences with your company. Setting up a social media platform allows you to read comments that tell you what your business is doing right along with where you need to grow. When you jump on the social media bandwagon, you can also encourage satisfied customers to share your profile with others to continue building your presence online and in your community.

Social media is not going anywhere anytime soon, and resisting interacting online means taking the risk of being outshined by a competitor. Your customers are already using social media to recommend restaurants and other businesses to their friends and family. Meet them there, and demonstrate the dedication and innovation that drives more customers to your doors.