An incredible advertising opportunity

Facebook advertising is a unique marketing channel that businesses can use to drive traffic to their website. Much like Google Adwords, Facebook uses a pay per click platform. This allows you to purchase advertising freely, paying only when traffic is delivered to your website. If you’re looking for new ways to increase leads or sales conversions, Facebook is the largest social network in the world. With over 1.8 billion users, Facebook is an incredible advertising opportunity for B2C businesses. By combining Facebook advertising campaigns with content marketing strategies, you can accelerate your online results.

Why should you use Facebook advertising for generating leads?

The biggest websites in the world are obviously an attraction for advertising. They have more users, allowing your ads to have the greatest reach possible. With Facebook, there’s an extremely good chance that your prospects and customers are using this social network. Here are 5 reasons why Facebook advertising for generating leads is a smart move for your business:

  1. – Facebook ads can be targeted by a variety of demographic-based preferences. This includes their location, interests, the type of device they are using, the types of pages they like, specific behaviors, and more. There are dozens of useful criteria for filtering and targeting your advertising on Facebook.
  2. – You can control your spending limit easily. This allows you to keep costs well within your marketing budget.
  3. – Many different types of ads and layouts are available.
  4. – Facebook advertising can be analyzed, split tested, and perfected over time. This allows you to optimize conversions and get the best possible results.
  5. – Facebook advertising is a remarketing goldmine. Remarketing allows you to re-target viewers of your website on the Facebook platform. If you are driving traffic to your website through other advertising or marketing efforts, you can re-target the viewers that did not convert and continue to capitalize on those leads through Facebook. Remarketing provides far better results than a standard marketing campaign.

Use Facebook for promoting downloadable content

Your audience is automatically attracted to anything that’s free. Downloadable content is an example of a low-cost giveaway that you can provide and use as a way to attract visitors and leads. When you create quality content that can be easily downloaded by your target audience, you can integrate this into your Facebook advertising to build a buzz and interest around your business.

Use high quality blog content for content marketing

Another method that is extremely powerful is to utilize your existing blog content for a content marketing campaign on Facebook. You can share this content and use it as a funnel for more traffic and conversions on your website. Facebook and other social networks are great places to advertise your articles. Users spend hours a day browsing through articles and consuming content. Sort the articles on your website by highest conversion rates and use those articles for sharing on Facebook.

Create and share engaging video content

A video is one of the best ways to connect with your audience and build a relationship. It taps into their emotions and interests in a way that text-based content can’t. You can use videos as a quick-hitting tactic that makes a powerful and lasting impression on your audience. The best type of video content attempts to solve a problem and address a pain point of your audience. You can produce a how-to video, explainer video, or even record yourself. It’s best to stay away from testimonials and other types of business-related content, as these can be viewed as inauthentic and promotional.

Offer a free trial

Users love to be able to try something before they commit to a purchase. If you can offer a free trial that allows your product or service to be tested, prior to the user having to spend any money, this can greatly increase your conversion rates. It gives the user an opportunity to experiment and test the features firsthand. It’s a powerful way to engage interest and create a community of active users. Studies show that products or services with free trial offers performed considerably better.

Create a buzz around upcoming events and networking opportunities

Events and networking opportunities can be great ways to promote business, or even get job opportunities as an individual. Your target audience is probably already aware of this. You can use upcoming events and networking opportunities to create a buzz around your business and offer something exciting for your target audience to take advantage of. These events don’t have to be local gatherings, they can be online events such as webinars, live chats, hangouts, or other types of group environments. Boost attendance by using Facebook to get the word out about your event and creating a buzz that generates interest and subtly promotes your brand.

Conclusion : important practices to follow

Remember, Facebook advertising can quickly drain your budget if you’re not careful. It’s important to set campaign goals, never set and forget a PPC advertising campaign. Similarly, continue to refine and optimize your ads using new ad copy, split testing, and other analytical practices to get more out of your advertising budget. For instance, using an enticing headline can make a significant difference in your click-through rate. It’s easy to try out new advertising strategies and this is an ongoing process that should continue through the life of your marketing efforts on Facebook.

digital marketing consultant phil fiskWant to know more about Facebook advertising? I’ve been successfully marketing local businesses for several years using Facebook ads. In fact, you may have come across this blog due to a Facebook Ad 🙂 – Contact Me

Phil Fisk
CEO/Digital Marketing Consultant
Coastline Marketing Group, Inc.
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