Running a business can be a rewarding experience for many entrepreneurs. However, it can be difficult to build a customer base. The following guide provides simple tips and tricks for turning your website into a lead generating machine.

When utilizing your website to market your business, there are several different ways to improve conversion rates. When a visitor accesses your website, it’s important to make sure that every page of the site pushes users towards either purchasing an item, signing up for a service, requesting a quote or even signing up for a mailing list. However, it’s important to balance high conversion rates against the accessibility of a website. If you try too hard to generate leads, customers may be turned off by the design of your site. For example, some websites use javascript to create an alert prompt when an individual attempts to browse away from a website. This can be an effective way to increase your conversion rates, but can sometimes be a little annoying for the user.

Obviously techniques like this are on the extreme end of the spectrum, but reasonable lead generation techniques are a great way to increase sales and boost customer mailing lists.

Your Call To Action

When users visit your website, it’s important to have a call to action as a button or other visual indicator on the screen. This call to action should provide a simple, seamless way for users to purchase your product or service. The homepage of a website should have a large call to action button, but it’s also important to have a smaller call to action on all other pages for a website. A fixed menu bar at the top or bottom of the screen with a call to action is a great way to ensure that website visitors have instant access to your website’s shopping cart system.

It’s also important to ask customers for as little information as possible during the checkout process. If a checkout form is relatively long, it will increase the odds that a customer will simply give up after a few minutes. For example, some checkout systems will ask users to provide their email address, phone, address, interests, and several other pieces of information that may not be relevant on first contact. These types of inefficiencies can be a hassle for website visitors and can detract from your website.

Give Something of Value

Fortunately, there are a variety of incentives that can help you increase your mailing list numbers. One of the best ways is by offering a lead magnet such as a free product or a coupon to people who sign up for a mailing list. To receive the product or coupon, an individual has to enter their email address in a form provided on your website.

There are a variety of free products you could offer to potential mailing list signups. These include ebooks, instructional videos, access to a free podcast, and more. Since digital goods don’t have any costs associated with their distribution, they can be a great incentive for website owners.

Most important of all, it’s essential to test your website on a regular basis. Many website design tools, like WordPress, offer A/B testing. This allows you to serve website visitors different versions of your website.

If you find it too complicated to build an effective landing page using your WordPress website, you can consider using a third party platform such as Clickfunnels and Leadpages. These platforms make it relatively easy to create landing pages with their template options.

Play it Safe

If you’re looking to gain contacts for a mailing list, it’s important to make sure that you have a call to action that provides immediate value to the user. Most website visitors won’t be willing to provide their email address to a website if they don’t get anything in return. In addition, if you send marketing emails to contacts without their permission, your email messages may be marked as spam by the recipients. If this happens, mail servers may begin to reject any emails that come from your domain. In extreme cases, your entire domain may be blacklisted by major email exchanges. This will mean that essentially all outgoing emails from your domain will be blocked.


This is very important – The businesses that are thriving today, are those that have learned to create, build and nurture relationships online.

Generating the leads may be the easy part. What to do with them after you have them is an entirely different story. Make sure you keep in touch with your new contacts. A monthly newsletter can sometimes do the trick. It’s not uncommon that a lead you generate today becomes a customer tomorrow. It’s also not uncommon that a lead you generate today will become a customer a year from now.

The point is, keep your funnel full. Keep your lead generating machine “always on”. In the end, you will position yourself or your business as the leader in your industry.


Phil Fisk – CEO/Digital Marketing Consultant – Coastline Marketing Group, Inc.