updated July 20, 2020

In the wake of the COVID-19 pandemic, many businesses have found themselves uncertain about the right internet marketing methods to reach potential customers effectively. In many cases, budgets and profitability have been hard-hit by the effects of the coronavirus on consumers and workers alike.

As the CEO of Coastline Marketing Group, I have extensive experience in helping companies jump-start their internet marketing campaigns. Over the past eight years, I have seen significant success with just four basic strategies. Each of these internet marketing methods is designed to work with all the others. This can create the most positive environment for attracting new customers and growing your business into the future.

The 4 Proven Internet Marketing Methods to Promote Success

These four internet marketing principles will provide your company with added visibility and improved profitability in the competitive marketplace:

  • Have a Lightning Fast Website – Optimizing your website for mobile devices and for speed
  • Focus on LOCAL Search Engine Optimization – Investing in local and geo-targeted SEO
  • Run Facebook Ads – Engaging with potential customers through Facebook ads
  • Run Google Pay Per Click Ads – Boosting your visibility with Google Ads

These strategies can help you build your internet marketing campaign from the ground up after the COVID-19 shutdown. Here are some of the most important advantages of these internet marketing methods for your business.

How a Mobile Friendly and Fast Website Will Increase Conversions

Optimizing your website for speed and mobile devices will reduce abandonment by your potential customers. Upgrading your web hosting solution, checking your website’s performance and eliminating outdated content can reduce loading times. This can increase conversions and sales for your website.

improve website speed improve seo

In practical terms, you can speed up loading times in a few ways:

  • Investing in quality web hosting
  • Testing how mobile-friendly your website is at Google
  • Checking the loading speed of your website at Pingdom
  • Deleting outdated content and streamlining your website
  • Creating separate pages for each type of service you offer
  • Installing Google Analytics to track your website traffic

Coastline Marketing Group can provide you with real help in implementing these changes. By optimizing your website to promote the fastest load times, you can boost sales and conversions. This can result in greater profitability and increased stability for your business. It can also allow you to use your website as a 24-7 salesperson for your products and services.

How Local SEO Will Help You Outrank Your Competition

SEO Internet marketing methods focus on making your website visible to search engines. Geo-targeted SEO strategies are a solid step toward focusing your internet marketing on the areas you serve. Google My Business, Google Reviews, and Google Maps are some of the most practical tools for your local SEO promotions.

local seo for business

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Search engine optimization, more commonly known as SEO, is used to boost your website’s rank on search engines like Google. One of the most useful strategies we use at Coastline Marketing Group is local SEO. This requires a few simple steps to achieve the most practical results for your business:

  • Claiming your Google My Business account will provide access to a free business profile that links with Google Maps and Google Search. This profile should contain your company name, address and phone number as this information appears on your website. Add photos, service hours, and area and category keywords to promote greater reach.
  • Optimizing your website with the appropriate geographical keywords will also boost your local visibility.
  • Make regular posts on Google My Business.
  • Respond to reviews posted on Google to create lasting relationships with local customers.
  • Embed your location on Google Maps to let your customers know where you are.

Shifting your advertising to focus your efforts locally can increase your visibility at a fraction of the cost of global advertising. This can help you make the most of your available budget in this period of rebuilding.

How Facebook Advertising Can Build Your Brand

Social media advertising, especially on Facebook, reaches your customers where they congregate. Facebook advertising offers an easy-to-use way to touch base with former and current customers. It can also build your brand for increased reach and visibility throughout your service area.

facebook advertising for small business

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Social media advertising generally and Facebook advertising in particular can help you reach your target audience. Some of the factors that make Facebook a great platform for your internet marketing include the following:

  • Statista reports that Facebook had over 2.6 billion active users in the first quarter of 2020. This represents a healthy chunk of just about every demographic.
  • The advertising platform for Facebook is both robust and structured. This makes it easy to target the users most likely to purchase your products or services.
  • Facebook is one of the best ways to reconnect with former customers and to build your visibility among potential clients.

Incorporating Facebook advertising as part of your overall content marketing framework can boost your brand locally and with former customers. For the cost of a cup of coffee each day, you can reach hundreds of potential customers on Facebook. We can provide you with the guidance to make the most effective use of this social media platform.

How Google Ads Can Grow Your Business

Google Ads can be a valuable part of your internet marketing strategy. These paid advertisements complement your Facebook marketing to build your brand. Tracking sources of your site visits and creating landing pages for specific products will help you spend your budget wisely.

google ads for beginners

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SEO is an important part of your internet marketing campaign. It represents only part of the picture, however. Even if you have achieved front-page ranking on Google Search, Google Ads can produce a significant return on your investment.

Google Ads work together with Facebook advertising to build brand awareness for your company. These two venues complement each other to produce the widest reach at the lowest cost for your business.

We use some proven internet marketing methods to promote the businesses of our clients:

  • Creating landing pages for specific services and sending people to those landing pages rather than to your website
  • Tracking the ways in which your customers find you through services like CallRail
  • Investing in Google Responsive ads that adjust size and configuration for the available space
  • Budgeting at least $500 each month for Google Ads and adjusting the amount depending on your results

Putting It All Together

Implementing all four of these internet marketing methods at the same time will help your business to succeed even in difficult times. These strategies can give you the edge over your competitors, who are unlikely to take this targeted and comprehensive approach to their internet marketing efforts. I have seen outstanding results for the businesses we serve at Coastline Marketing Group with these four strategies alone.

If you need some added help or guidance in creating your own internet marketing strategy, please feel free to touch base with me online or by calling 831-789-9320. Coastline Marketing Group is a growth-minded agency with the experience, expertise, and proven know-how you need to succeed even in these trying times.

If you’re looking for more digital marketing ideas for your small business, we can help! Coastline Marketing Group can answer your questions about Google Ads, Website Design, Paid Advertising, Social Advertising and more. Please contact us today to learn more about how to grow your contracting business online.

Article by Phil Fisk
CEO, Coastline Marketing Group, Inc.
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