You can get attention and expand your reach online across multiple channels, but the true relationships that matter are forged in the inbox of your potential clients.

It is no secret that leads are the heart of any business. It is common knowledge that better lead magnets generate more customers. I have proven methods for business owners seeking to “up their game.”

Marketing is done for one reason and one reason only: to increase revenue. Often, people try to say that it isn’t their goal. Their goal is to become more visible or get their features in front of more people. However, these are just stepping stones in order to increase revenue.

The most effective way to ensure that your company stays at the forefront of its industry is to ensure you are tapped into the correct target audience. Defining your target market is no easy task that requires money,

Facebook advertising is a unique marketing channel that businesses can use to drive traffic to their website. Much like Google Adwords, Facebook uses a pay per click platform.

How is the villain going to create chaos in your client's world? First, you have to establish who the villain is. This can be an internal or external force, based on the products and services that you offer.

If you look at websites from the early 2000’s or even the early 2010’s, you will notice significant differences. As the way we consume content changes, we see new trends and design features rise to prominence online.

In a world full of misinformation, speaking clearly and concisely is more important than ever. Have you ever read a news story and then had to re-read it multiple times just to figure out the gist?