5 Reasons Why Your Company Should Have a Solid SEO Strategy

You want your company to succeed, just as we all want our companies to succeed. In order to be successful, we need sales. That requires a constant source of leads. Search engine optimization or SEO delivers the traffic to our websites so that we’re able to push content, advertisements, and more in front of them.

Without the traffic, it’s hard to stay afloat. A solid strategy will help you to reach your goals by allowing you to be more visible. You don’t want to linger in the shadows because people won’t be able to find you. Without having traffic to your site, why bother having a website?

First, you have to understand something. What is SEO? It’s a process where you increase the quantity and the quality of traffic that visits your website. Organic results allow you to be seen naturally as a result of keyword research, keyword density, backlinks, the amount of content, where your content is located, and a number of other variables. SEO allows you to be seen in the search engines without spending money to get the traffic, as you do with PPC marketing.

  1. Organic Search Delivers Traffic

Consumers use search engines. Approximately 4 billion searches are conducted on Google every day, which accounts for 75 percent of the market. That’s a lot of people looking for things. If someone searches for a product or service that you offer, you want your website to appear. Because it’s organic, people trust it. They know you didn’t pay to get your website in front of them.

  1. The Return on Investment is Undeniable

Digital marketing can get expensive. However, search engine optimization is something that you can do for free. Even if you do pay for things such as a custom web design and search engine optimization services, it’s a lot cheaper than some of the other digital marketing campaigns that you may pay for, such as spending $10,000 per month to have ads shown to people who visit YouTube.

With a lower cost of marketing, the return on investment is going to be impressive. This allows you to get a significant amount of traffic to your website without spending a significant amount of money.

  1. You Build Trust & Credibility

You want anyone visiting your site to trust you. Unfortunately, that’s easier said than done. Building trust and credibility take time. However, when you have a great-looking website and the right SEO in place, you can provide a better user experience. Trust and credibility are built with quality backlinks, positive user behavior, and various on-page elements and content that has been optimized. When people trust you, they’re more likely to do business with you.

  1. Enjoy Increased Engagement & Conversions

Mobile traffic is becoming more prevalent because people use smartphones and tablets to search for things on the go. Local search engine optimization, therefore, is becoming more popular. It allows people to find businesses within their area. It allows you to have increased engagement from those within your community. You can also boost the number of conversions because people have connected with you.

Local SEO should be a major part of your strategy. Developing reviews on social media as well as Yelp, and others can play a big role in converting leads to customers. It also creates more content, which helps your organic SEO standings.

  1. Google Analytics Delivers Insight

Google Analytics can provide you with the insight needed to know whether search engine optimization is working or not. You can see where your traffic is originating, what keywords people used in the search engine to find you, and even how long they stayed on your website. All of this makes a difference in the end. Without the analytics, you could be doing everything wrong.

You could have the best search engine optimization strategy out there but if your landing pages aren’t professional and engaging, it’s all for nothing. Similarly, consumer insight could be telling you that you’re spending your time on the wrong social media platform.

This is where we want to make sure you have a complete strategy in place so you don’t lose out on the traffic that could be coming your way. A digital marketing agency can be your beacon of light to make sure that you have a strategy that incorporates all of the insight and analytics.

The reality is that search engine optimization is constantly changing. A search engine can change their algorithm overnight, changing the way that websites are shown in the search results. However, when you have a solid strategy in place, you’re less likely to be affected in a dramatic way.

Search engine optimization is so much more than keywords. You need to have a strategy in place that is capable of being updated as new algorithms are made available. Further, it’s an ongoing process. As soon as you stop focusing on SEO, you lose your footing in the search engines.

Search engine optimization needs to be a focus within your business. Set an appointment for a consultation with us today so that we can discuss strategies for your business in detail. Starting a conversation can be the best way to re-focus your energy and start getting more traffic to your website.

 

phil fisk digital marketing consultant

 

 

 

 

 

Article by Phil Fisk
CEO Coastline Marketing Group, Inc.


Content Marketing: The Key to Marketing Smarter Not Harder!

Running a business is hard enough. None of us want to work harder than necessary. This is why it’s so important to focus on content marketing. By establishing a strong content marketing strategy from the very beginning, it’s much easier to market smarter instead of harder.

What is content marketing?

Content marketing is all about having content online for people to read. The content can be anywhere: web pages, sales copy, blogs, press releases, and even social media accounts. The content is written in such a way that it gets people interested and shows that you know what you’re talking about.

It’s impossible to know how people are going to find what they’re looking for. They may take a DIY approach at first and look for a guide on how to do something. If you have DIY blogs on your website, they’ll likely find you. Then again, someone could go straight to Facebook to try to find a company that has made a few posts about the subject they’re interested in. If you have an active Facebook account, they could find you.

The more content you have, in various areas across the internet, the easier it will be for consumers to “stumble” upon that content. You, then, drive them to your website where there will be a lead generation landing page. They’ll be interested in the information you have provided and will submit their email address to learn more. This is the first step in generating a lead.

Bring the Customers to You

It’s important to bring the customers to you. Otherwise, you’re creating content that will never get read. How is this done?

Search Engine Optimization

Search engine optimization is all about optimizing your online presence so that you’re more visible in the search engines. There are over four billion searches conducted on Google every day. People are looking for things on their computer, on their tablet, and on their smartphone. If they’re looking for something pertaining to your business, it’s vital that you appear in their search engine result pages, and preferably, on page one.

Paid Advertising

If you have ever seen a banner advertising a company on a blog or a shopping website, that is because of paid advertising. You can have banners that direct people back to your website on various other websites. Usually, you pay per click. The cost per click will vary based on the traffic of the website as well as your banner’s position. You can have paid advertising in Google search engines, in Facebook, and on plenty of other websites, too.

Press Releases

Press releases tell people about upcoming news, such as a grand opening, the launch of a new product or something else that is exciting. These press releases are often shared by major news outlets, ensuring that more and more links are created with information about your business. If someone reads a press release about your business, they’ll likely follow a link to land on a lead generation page of yours.

Social Media

Social media marketing is becoming increasingly more popular. Much of this has to do with Facebook having over one billion users. Every audience uses one social media platform more than another. Younger generations rely more on Instagram while older generations focus on YouTube and Facebook. Creating messages and ads can drive people to the content on your website, allowing you to capture leads.

Email Marketing

Every time you get an email entered into the lead form on your website, it can go into a database. This database will store all of the emails. Then, when you’re ready, you can send out an email to everyone to identify a new product, a sale or some other news about your company. Email marketing is a great way to stay in touch with customers and potential customers. The emails can also drive people to specific content on your site as a way of giving them more information to push them closer to buying a product or service.

Get Social

Content is designed to help you get social. Although you may not be having many face-to-face conversations with customers (and potential customers) you can socialize through your content. Blogs are written as though you’re conversing with someone, providing them with advice, a how-to or trending news. Social media posts are more interactive, asking questions and listening to feedback from those who follow you.

All of the content is to help you become more human. When you’re more human, customers will see you as more than a faceless website. They’ll be more likely to follow you, listen to your advice, and call on you when they need your product or service.

Keep Content Fresh

When you keep content fresh, you will be able to have a constant influx of leads coming in, too. When you have a content marketing strategy in place, you will have the necessary lead tools on your website. As people read new content from you, they’ll be more interested in what you have to offer. They’ll complete the lead form on your website, entering them into the sales funnel.

With the right automation in place, you can continue to feed leads information without having to do anything. Let the leads come to you. This is what I’m talking about when I say we all need to market smarter. There’s absolutely no reason to go chasing around leads when there is a smarter way to get the leads. Besides, no one wants to feel as though they’re being chased. As long as we leave the right bread crumbs in place, they’ll find the trail and come right to us.

The only way to generate traffic to the lead generation landing pages, however, is by having content. Creating content doesn’t have to be an all-consuming task. You can hire a company to do all of the content creation and marketing for you, which is certainly something we can help with if you’re feeling overwhelmed.

By getting in touch with us, we can start a conversation to guide you towards a better marketing strategy. It can make it easier for you to operate your business knowing that content will deliver the leads right to you.

phil fisk digital marketing consultant

 

 

 

 

Article by Phil Fisk
CEO Coastline Marketing Group, Inc.