video marketing for local business

How Integrating Video Into Your Marketing Mix Will Crush The Competition

Marketing tactics change regularly. When you want to crush the competition and get consumers dialed into your offerings, it’s important to use video marketing. Using videos within your marketing mix is nothing new. However, there are a number of reasons why it should be prioritized.

Ensure Consumers Understand

You have a unique value proposition, which is great for your brand. However, what if consumers don’t understand what that is and why they should care? The attention span has dropped considerably, so you have to think outside the box when it comes to making sure consumers see what you have on your website.

By using explainer videos, you have a greater chance of having people understand what you’re all about. Rather than filling your website with blocks and blocks of text, you can have a video that tells them everything they need to know. You let the video entertain and educate them for a minute, ensuring that they “get” it.

Before consumers hit the buy button, they hit the play button. This allows you to use a video as one of the greatest conversion tools. Remember, for many, seeing is believing. There’s not enough text in the world that will convince some people that they need to do business with your brand. They need to see it. Video is a great way to accomplish this.

Whether you use animated videos or professional video production, you’re providing a different way to convey your message. Further, approximately 95% of a message is retained in a video in comparison to 10% of what is read in text.

Provide Testimonials without a Shadow of a Doubt

Don’t ever assume that your target audience is naïve. While many people search for online reviews to see what other people are saying about you, there are others who will question the authenticity. You read about fake reviews all the time. Unfortunately, there are companies that use fake reviews in order to promote that they are better than they really are.

Even if all of your reviews are authentic, it can make it hard for people to believe it. This is when you can, yet again, turn to the power of video marketing. You can use video testimonials as a way to prove that people love your product or service. People can see that it’s a real person using their own words to tell others what they love about you.

Testimonial videos are easy to create and highly shareable. You can have them on your website, Facebook, and more.

Change Up Your Marketing Strategies

99% of businesses don’t market in the year that they actually live. Essentially, I’m referring to the idea that most businesses are using outdated marketing strategies. Video is the ultimate way to stand out from the competition. It’s great for search engine optimization, too, because your website is more likely to be on the first page of Google when there’s video content on it.

By switching up your marketing tactics, you can start to see more traffic to your website, more leads, and higher conversion rates. You may also be able to tap into new demographics because of giving people what they want to see.

Marketing videos can be as creative as you want them to be. More importantly, they can be branded to your business. You can use them to give people a “behind the scenes” look at your operations, be entirely promotional, as well as be a tutorial of how to use a product.

You can use marketing videos in so many exciting ways, too.

  • Have them on the landing pages of your website.
  • Incorporate them into blogs.
  • Load them onto your YouTube channel.
  • Post them on social media, including Facebook and Instagram.
  • Add them to email newsletters.

Many brands grow 49% faster on an annual basis when videos are integrated into their marketing strategy. With more and more businesses figuring out that video is where the future is, you owe it to yourself to get in on the movement. The results may shock and pleasantly surprise you. The best part is that you don’t have to do it alone. Rather than winging it every step of the way, you can have a professional marketing team guide you through the video marketing tactics.

Video creation services provide you with the opportunity to get above your competition. 30 to 60-second animated videos can entertain site visitors. 3-minute professional production videos can also be used to educate potential consumers and increase conversion rates. We’re already starting to offer these services to Monterey Bay Area businesses and look forward to showing you how they can work.

Start a conversation with us at Coastline Marketing Group by contacting us today. We’ll talk to you more about marketing videos so that it can have the biggest impact for you.

Article by Phil Fisk
CEO Coastline Marketing Group, Inc.